Privacy Policy

Effective Date: March 2025

Introduction

This Privacy Policy explains how [Serenity Funerals Ltd (we, us, our) collects, uses, and shares personal information collected through our website, www.serenity-funerals.co.uk. We are committed to protecting the privacy of our users and handling their personal information responsibly and securely.

Information We Collect

We may collect the following types of personal information:

Contact Information:

Name, email address, phone number, address, and other contact details provided by users.
Payment Information:

Credit card details or other payment information, if applicable.
Information about the Deceased:

Name, date of birth, date of death, obituary details, and other information related to the deceased.
Website Usage Data:

IP address, browser type, device type, operating system, and other technical information collected through cookies and similar technologies.
User Comments and Feedback:

Any comments, feedback, or other information provided by users through our website.
Sensitive Information:

We may collect sensitive information, such as religious or philosophical beliefs, with the user's explicit consent and only when necessary to fulfill our services.

How We Use Your Information

We use your personal information for the following purposes:

Providing Funeral Services:

To assist users with arranging funerals, including contacting vendors, managing payments, and providing information about funeral services.
Responding to Inquiries:

To answer questions, provide support, and address any concerns raised by users.
Improving Our Website and Services:

To analyze website usage, identify areas for improvement, and enhance the user experience.
Marketing and Advertising:

To send occasional emails or other communications about our services, promotions, or other relevant information, with your consent.
Legal Compliance:

To comply with applicable laws and regulations, including data protection laws.
Fraud Prevention:

To prevent and detect fraud and other illegal activities.

Sharing Your Information

We may share your personal information with the following parties:

Funeral Service Providers: To facilitate funeral arrangements, such as contacting florists, caterers, and other vendors.
Payment Processors: To process payments for funeral services.
Law Enforcement Agencies: If required by law or to prevent or investigate illegal activities.
Our Affiliates: If we have any affiliated businesses, we may share your information with them for business purposes.
Third-Party Service Providers: To provide services such as website hosting, email marketing, and analytics.

Your Rights

You have the following rights regarding your personal information:

Access: You can request access to the personal information we hold about you.
Rectification: You can request that we correct any inaccuracies in your personal information.
Erasure: You can request that we delete your personal information.
Restriction: You can request that we restrict the processing of your personal information.
Portability: You can request that we provide you with your personal information in a portable format.
Objection: You can object to the processing of your personal information.
Withdrawal of Consent: You can withdraw your consent to the processing of your personal information at any time.

Security

We take appropriate security measures to protect your personal information from unauthorized access, use, or disclosure. We use industry-standard security technologies and procedures to protect your data.

Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your website usage. You can disable cookies through your browser settings, but this may affect your ability to use certain features of our website.

If you have any questions or concerns about our Privacy Policy, please contact us at info@serenity-funerals.co.uk

Changes to this Policy

We may update this Privacy Policy from time to time. We will post any changes to this policy on our website